Airbnb Doesn’t Want to Be Your Host Anymore.

It Wants to Be Your Entire Travel Assistant.

The company that once disrupted hospitality is now slowly rebuilding it—just with better branding, nicer UX, and fewer men in waistcoats.

There was a time when Airbnb felt genuinely rebellious.

Booking one used to mean you were the kind of traveller who did not want the beige safety of a chain hotel, the awkward mini bar, or the receptionist asking if you…