Italy’s Hidden Gems Are Not So Hidden Anymore. Airbnb Hosts May Be the Reason Travellers Can Finally Stay There.

A new TEHA–Airbnb study suggests that home-sharing is helping small Italian towns move from postcard potential to bookable reality. The next challenge is making these places not just visitable, but genuinely stayable for longer, slower and more meaningful travel.

Italy has become extremely good at selling the idea of itself, which is both its greatest co…