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Not Here for the Weekend: Why Digital Nomads Deserve Better than the Blame

They’re not tourists, they’re not colonisers. They’re just looking for a place to stay, work, and maybe belong. Europe’s small towns might be the answer—if they’re ready.

Matteo Cerri's avatar
Matteo Cerri
Aug 05, 2025
∙ Paid

There’s a strange paradox in how digital nomads are perceived today. On the one hand, they're celebrated in airport ads, targeted by government incentives, and welcomed in online forums by mayors looking for a PR boost. On the other, they’re increasingly accused of ruining the places they visit—driving up rents, gentrifying neighbourhoods, and threateni…

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