The Invisible Market: Why the World’s Biggest Travel Fair Still Doesn’t See Digital Nomads

At the World Travel Market in London, destinations keep polishing the same old brochures — while millions of remote workers remain the most overlooked audience in global travel.

Every November, the World Travel Market turns London into a giant showroom of ambitions. Countries, regions, tour operators, tourism boards — all gathered under one roof to convince the world they’re the place to be. And yet, walking into WTM this year, I had the odd sensation of déjà vu. Same stands, same slogans, same curated smiles. A beautiful carou…