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The Rental Era: Why the World Is Quietly Choosing Freedom Over Ownership

Remote work, shifting priorities, and a new idea of “home” are redrawing the map of adulthood — and the real revolution is not about renting things, but about reclaiming time.

Matteo Cerri's avatar
Matteo Cerri
Nov 29, 2025
∙ Paid

There’s a quiet revolution happening in cities, small towns, coastal villages, and every place where people have tried—honestly tried—to build an adult life that still feels mobile. For decades, the script was simple: you grow up, get a job, buy a home, buy furniture heavy enough to break your back, and swear loyalty to a fixed address. Stability was me…

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