They’re not tourists, they’re not colonisers. They’re just looking for a place to stay, work, and maybe belong. Europe’s small towns might be the answer—if they’re ready.
Unlike in 2021-2022, where the Covid-driven boom of remote work resulted in many newcomers "dipping their toe in the water" of digital nomadism, 2025 nomads are more discerning. They benchmark places against the top nomads destinations in the world, those who have really understood and embraced the opportunity. As you say, a solid municipal strategy is a must.
Unlike in 2021-2022, where the Covid-driven boom of remote work resulted in many newcomers "dipping their toe in the water" of digital nomadism, 2025 nomads are more discerning. They benchmark places against the top nomads destinations in the world, those who have really understood and embraced the opportunity. As you say, a solid municipal strategy is a must.